It is my birthday today so I thought I would celebrate something special on the blog, and that is “why we love working with the NHS”. Over the past year, we have been helping different trusts achieve their communications goals with the use of video. The NHS is as we all know a huge organisation, at last count, it was the 8th biggest employer in the world. That is behind the likes of the US Defence Department, Macdonald’s and of course the Indian railways. Stats like that are all very well but to do the job of looking out for the UK population of 65+m there is a lot of money to be spent and we as a country don’t necessarily have it.
This is where the Compass Video smartphone video training comes in handy. We think of the NHS just the same as any other business. There is only a certain pot of money to go round and with that pot, you need to achieve as many of your goals as possible without asking for a bigger pot. As the population grows the pot looks even smaller, so how do you make the most of what you have to hand. That is where our smartphone video training comes in handy.
The majority of our contacts at the NHS are communications department staff and I can tell you there is a lot of communicating to be done. With the advent of social media, the downturn in the effort to read something this means that video is the perfect medium to use as both an internal and external communications tool. Some of these teams have devices supplied by the trust but they all have their own mobile phones and that is a good start. What we want to help them achieve is more for less obviously but without compromising on quality.
If you want to advertise a vacancy in a team at a hospital, one of the best ways to do it is to create a short video featuring the team. This brings the job to life much faster than a dull written summary ever could. This is exactly what the team at The Royal Bournemouth and Christchurch hospital had been doing. Compass Video were asked to come in and show the team how they could make the most out of their current equipment. We have also gathered experience creating our own mobile phone videos so can demonstrate the best apps to download, what kit can be brought on a budget and how to edit the final piece into something really worth watching.
We spent the day with a team of four showing them all the tips and tricks we could, this included how to film with one device and record audio with another. This allows you to film someone from a distance without having to use expensive microphones or rely on a phone mic that is 100 yards away.
We are really looking forward to working with more trusts in the near future and finding out how they work and how we can help. We would like to say how much we enjoy working within the NHS and helping them find proactive ways of saving money whilst still delivering an excellent service. Keep an eye out for NHS communications that are shared on Facebook and Twitter and think of the work that goes into it without costing the earth.
These issues are so prevalent in the SME sector of business that we are available to help anyone who needs it. Give us a call if you want to know more about our Smartphone video training and how we could help your NHS trust save money.