Best use of Video by a Corporate
My recent trip to Singapore got me thinking about corporate communications and how some people are doing it really well while others struggle to embrace video as a tool for internal and external comms. A networking event at RHTLaw Taylor Wessing on 6 Battery Road, in the heart of the city-state, opened my eyes to a company doing it right. They have embraced video as a communications tool by installing their own editing suite, green screen and soundproof room in the heart of their operation. Yes, they have lots of budget, but this can be achieved by anyone with a mobile phone and a mic.
Keep your Content Fresh
If there is a change to a law then they literally grab a lawyer with that expertise and record 5 minutes on the effect the change will have on their customers. Not only that but they also use their clients to record the effects of the law change. These videos are then shared instantly on social media to ensure they reach the clients immediately.
To add to this, they also offer their clients use of the video suite for their own videos. How is that for customer service from your law firm, not just work by the hour but sweat your asset and let your customers benefit as well. If you want to know who else we think uses video well or you would like to stand out from the crowd then give us a call. We offer a range of solutions including training and delivery.