Customer reference storiesLet your customer tell your business story
A customer reference is a positive story your customer can share about a successful delivery of products or services using your services, product or offering. The goal of customer referencing is to organise and amplify these stories to help sales and marketing better sell your business’ products or services.
80% of your customers will have gone online to research you and your product before they make a purchase or make contact.
The success of your customer reference program relies on building an army of highly satisfied customer evangelists. These evangelists are passionate persuaders for your products and services and help to guide that positive sentiment where it can have the biggest impact. Exceptionally loyal and motivated evangelists will be your top advocates and will enthusiastically help drive others to your business.
Compass Video has years of experience discovering and creating business stories that will appeal to your prospects and help convert them into customers. We have worked with the likes of Microsoft, Capita and the NHS to name a few. If they are doing it then surely you can start too.
Why use video to tell your customer stories?
Studies show that the visual stimulation offered by a high-quality video engages the audience much better than any other medium. You can create a visual, audio and emotional connection with the viewer which means they will remember the story for longer than traditional mediums. Contact us to discuss your customer referencing needs