Customer reference storiesLet your customer tell your business story
It’s all very well telling your customer how good you, your brand or your products are. Of course, you think they are amazing, believe it or not, that is your job and why you get paid. Have you ever considered why in 2018 prospects should believe what you say? These days 80% of your customers will have gone online to research you and your product before they have heard you utter a word. What’s the solution, you ask?
What you need to do is get your past customers to be your champions, to start shouting from the rooftops you may not know it but your best brand evangelists are not internal staff but the very people you sell to day in day out.
. In our opinion, the best way to do this is by creating customer reference stories and using video to bring these stories to life. That is where we come in. The team from Compass Video have years of experience discovering and creating business stories that will appeal to your prospects and help convert them into customers. We have worked with the likes of Microsoft, Capita and the NHS to name a few. If they are doing it then surely you can start too.
Why use video to tell your customer stories?
We spend about a third of our lives daydreaming. Our minds are constantly looking for distractions and the only time we stop flitting from daydream to daydream is when we have a good story in front of us. A video is well suited to customer reference pieces due to the intimate nature of being able to see the customer in person. Make people root for you.
Studies show that the visual stimulation offered by a high-quality video engages the audience much better than any other medium. You can create a visual, audio and emotional connection with the viewer which means they will remember the story for longer than traditional mediums.
Experience working with global brands
We have years of experience working with some of the globes leading brands creating customer reference videos for their advocacy programmes. This is the type of content that your sales teams will love because it does a lot of the work for them. Enabling your teams to take a happy customer
Why not film your own videos
Compass Video, we believe in an honest approach and understand that video can be expensive to outsource. Which is why we can also offer to help you make your own customer reference videos using in-house staff and equipment. It may be a simple as pulling your mobile phone out when in front of a happy customer. We have a proven track record of empowering SME’s and enterprise-sized companies to create their own video through our smartphone video training for business programmes. Compass Video can tailor a course to suit your needs, be it one to one or an entire company. We can create a course to suit your needs and help you achieve your communications goals.
Turn your customers into your sales team. Build a customer evidence programme using video stories. authentic and trustworthy your customers can become your biggest source of business.
If your prospects are looking to see how your software works before or after they buy? Why not create some slick, high quality software demos that will give them more confidence.
Animations and Infographics are an effective medium for helping customers absorb large amounts of information in an engaging and entertaining manner. Making it easy to present technical information.