YouTube is the second largest search engine on the web, which says a lot about what people are looking for. Therefore, while video marketing may be something you are thinking of doing eventually, you should consider making it part of the plan sooner rather than later. Event video coverage is a great way to build brand awareness for your company and get people interested in and excited about what you do. Using professional video production services means you don’t need to worry about the technical aspects of creating your event video, freeing you up to focus on the event itself.
Why videoing your event is important:
– It is a perfect way to deliver key messages and follow up with your customers with promotional content.
– Let your customers sell your event by videoing customer testimonials. Testimonials create stronger emotional connections with your audience as your customers sell your products for you.
– You can create marketing material for future events from the footage gathered at your events and enables you to start to build an archive of quality footage to be repurposed for future use.
– You might not have noticed but your competitors are already doing it. They may already be using video for their events and already seeing an ROI.
A video is undoubtedly the most powerful way to evoke people’s emotions. Customer stories or micro-documentaries about your brand can feature things traditional content does not. Your clients may not feel the urge to run out and purchase your product from watching your emotion-filled video, but it may inspire them in a more subtle way to make a purchase another day. Triggering emotion in marketing has been proven to positively impact consumer decision making.
Do you require someone to film your event? We aim to give more to our customers, recently Constructionline asked us to make content from their event. We took photographs and created 2 videos from the day. You can see the results here. Contact us today to film your event.