MUM Image Video – MUM’s the word – Maximise your SEO chances with quality image and video
Last year, at Google’s I/O annual developer conference, the company introduced a new AI milestone called Multitask Unified Model, or MUM. This technology can simultaneously understand information across a wide range of formats, including text, image and video, and draw insights and connections between topics, concepts and ideas. Why should you care about this?
Google announced one of the ways it’s planning to put MUM to work – an update to Google Lens soon.
Google Lens is the company’s image recognition technology which lets you use the phone’s camera to perform a variety of tasks, like real-time translation, identifying plants and animals, copying and pasting from photos, and much more.
Soon, Google says it will leverage MUM image video capabilities to upgrade Google Lens with the ability to add text to visual searches in order to allow users to ask questions about what they see.
So how could such a feature work for you? You could use the image of your friend’s conservatory and ask ‘who could design and build this for me locally?’. Text and image search could direct Google to find relevant queries in a way that may have been more difficult to do if you had only used text input alone. Another example, you could point your phone at a video camera and ask, ‘who uses cameras like this locally’. It might just point you to my Google Business Profile image :O)
So what are we saying? You need quality video and images for your business. Without them you will miss Google matching your images and videos to search queries like this and miss potential customers.
At Compass Video, our projects are created with the end use in mind. This way we ensure you can take advantage of Google algorithms such as EAT, MUM, BERT, YMYL and more. Contact us to discuss your next project.