The importance of thought leadership

Setting the goal to become a “thought leader” is a real challenge. True thought leaders use their expertise to show a perspective of their industry through education, guidance and insights. They then go on to inspire, lead and influence within their respected industries. The main importance is that you are NOT SELLING your business. Over time, brands, individuals, and businesses come to you because of your recognition and reputation as a thought leader. A great way to do this is thought leader video. 

Why should you invest your time to become a thought leader with video? You are your personal brand, if you are seen as an expert in your industry, people will come to you to work with your business. The long term benefits are exponential, far more than any marketing campaign could achieve. Thought leadership is not a short term goal, it should be seen as a long term investment that could generate a passive income. Your thought leader video will have a much longer digital footprint than standard marketing content. 

How to start? We recommend creating a Vlog for LinkedIn or a YouTube playlist for your website. This is a great way to start your journey to becoming a thought leader as you are creating content that can be shared straight away. Video builds trust, Google loves videos, video and mobile go hand in hand, and video encourages social shares. Create a steady stream of content and you will get a steady stream of followers, once you start your vlog, you might find your videos popping up in places you did not expect. You could also try; Live stream talks that you deliver at networking events; offer to be a guest speaker at networking or events; take part in guest vlogging with business connections; give out free consultation sessions; try to get published online and in local papers; self-publish your own content on industry-related websites;

Once your reputation or brand begins to grow, you can start sharing or making bolder claims and predictions about your industry. Continue this cycle to become a trusted thought leader in your industry.

If you would like to start your journey to becoming a thought leader, chat with us, we might be able to help you through training or content creation.

Improve your YouTube content with data create amazing video

Want amazing video content? Here is some advice on how to improve your YouTube channel with data to create more engaging and amazing video  With the endless choices that consumers now have to watch amazing video content, you need to give your viewer, personally...

Our sustainable business climate commitment

SMEs across the globe are committing to halve their emissions by 2030 and achieve net-zero by 2050 and to operate in a more sustainable way. Compass Video have pledged, agreed and signed up to the SME Climate Commitment In keeping with our climate commitment and...

A new name for Google My Business – Google Business Profile

The new name for Google My Business – Google Business Profile Why has Google changed the name? To coincide with changes they are making. For example, how you find and edit your Business Profile is changing, and the Google My Business App is going. This is a move...

Top Tips for Producing your Corporate Video

Top Tips for Producing a Corporate Video If you consider the modern attention span vs the time it should take to thoroughly communicate a corporate message, one can quickly surmise that planning and producing a corporate video successfully is a challenging task. Video...

Compass Video deliver a training presentation at BFN live

Compass Video will deliver a smartphone filmmaking training presentation talk at BFN networking event We often get asked to deliver training presentation talks at events and networking groups to deliver informative, industry-related training presentations. We offer to...

Top Video / Photo / Image size for posting on social media?

Posting video, image or photo content on social media can be a daunting process. There's so much talk these days about analytics and the 'reach' of each post that sometimes it can seem like an overwhelming venture. But it is important to remember the basics as well....

The Best Video & Animation Production Company in Somerset

Compass Video are incredibly grateful to have been recognised by the SME News - UK Enterprise Awards. We are proud to announce that we have been awarded the title of 'Best Video & Animation Production Company - Somerset'. SME News "is a quarterly digital...

Our top feature films made with a Smartphone list

Here at Compass, we talk a lot about the power of the modern smart phone when it comes to filming. Whether it’s helping you advertise your products, search for new staff or keeping them up-to-date with news, smart phones put the power in your hands. But it’s not only...

Here is our Top Christmas Adverts of 2021 list

December means one thing ... Top Christmas Adverts 2021! Heart-warming, festive and occasionally memorable, here are our Top 3 Christmas adverts for 2021.3) Barbour | Paddington, Please Look After This Bear This is the very first time that Paddington's original...

We are officially an award-winning production company

Compass Video have another production award win from Corporate Vision Magazine for the second year running! Corporate Vision Magazine has announced the winners of the 2021 Global Business Awards and Compass Video have received another production award win for Most...