Do you need help with top key video strategy points and advice for 2021? The majority of online audiences today prefer to watch a video on YouTube, Facebook, or Instagram than reading lengthy content, allowing them to get all the information they need with as little resistance as possible. In 2020, 92% of marketers say that video is an important part of their marketing strategy. This has grown from 78% in 2015, showing that the importance of video is only growing. (source Hubspot)
Video means ‘digital content’ it can be an animation, software demonstration, motion infographic and many more. Now is the time to start thinking about your plan for 2021 so we have created a simple guide to help you start to think about it.
Top key points to help you with your video strategy in 2021
- Set your budget
Know how much money that you have. Set a budget for 2021. This enables you to spread your spend across the year to maximise your content output. Hire a business on a retainer and invest the money to prevent the budget being ‘reallocated’ elsewhere.
- How are you going to measure success?
Once you know how much your going to spend, how are you going to justify that spend? Understanding how your going to measure your investment will enable you to create the content that is more impactful and help with the decision-making process when deciding on ‘what content to make’. We can help businesses understand how they should measuring the success of the content they produce.
- Define your video marketing goals
A business should know how much they are going to spend, how they are going to measure that spend and why they should invest the budget.
The ultimate goal for every business will be different. There is not a ‘one rule fits all’ approach. For example, do you want to increase brand awareness? Or grow your mailing lists? There are many goals and we can help you with them.
- Decide on the type of video you are going to produce
Know what budget you have, how your going to measure your investment and setting a goal for your project, will help you decide on what types of videos you should be producing. Will 2021 be the year to develop your customer referencing programme? Or develop a killer ‘How to?’ series to raise your profile and reach a greater audience? We can help you understand what types of videos you could make and what could work for your business.
- Find out how to produce your videos?
Aside from hiring Compass Video to support your content needs, we understand that our clients do not have the budgets to hire us to make every piece of video content that they should be creating. Compass Video run a series of training workshops that include ‘How to make videos with your smartphone’. We can also help you understand how to recruit for a content producer role.