Top Tips for Producing a Corporate Video

If you consider the modern attention span vs the time it should take to thoroughly communicate a corporate message, one can quickly surmise that planning and producing a corporate video successfully is a challenging task.

Video or Animation in the corporate sector should be able to clearly communicate what a brand is about, the unique value proposition of the product or service, why one business should be considered over another and how a business delivers a quality service. There is more that goes into it, but this is a great starting point and we thought we would create top tips for producing a corporate video to help make your next project a successful one.

Hire a professional

Obviously, we are going to say this, but if you think about it, this makes sense. A professional will make a meaningful difference to your project, from supplying all the high-end equipment to bringing a wealth of experience and knowledge. They can manage the entire process of your project to ensure it is a success. However, if you are not able to hire a professional or can not afford one, we can offer you training in smartphone filmmaking, enabling you to use your phone to make professional-looking videos. Find out more here.

Research, appreciate and understand your audience

Find out why your customers use you, speak to them. Find out how your company or product improves the life of your target consumer. This can help you create story-driven messages that hit emotional triggers to your audiences, improving engagement, interaction and responses.

Be specific, have a purpose for your content

You can make content about anything; this could be a landing page ‘About Us’ promotion video or an interactive video FAQ page. It is vital that you are specific about the purpose of your content. An introduction to the business video should not also try to be a recruitment video. Trying to hit too many targets will lose the attention span of your audience and you may miss that opportunity you were targeting.

Do not over inform or ‘Tell’. SHOW

If it is relevant, show off what your service or product can do. Being visual about your software or product will convey a great deal more information than just talking about it. Without intending to, you might show how you can solve a potential customer’s issue by just showing off your product.

Be real, be human

Your potential customers want to relate to you, your business or your brand. Information, key points or sales pitches are not as important as personality. Become a leader, believe in yourself and your product and share your tips, thoughts and information, related to your offering. Then ask your customers for honest feedback and create content around this. This will lead to creating a transparent business offering that is truly trustworthy.

Emotional connection is the key to being remembered

Making a purchase, contacting a business about its services or subscribing to a subscription service are decisions typically triggered by emotional connections. Highlighting how your business has made a difference; this could be improving a business’s performance, affecting an individual’s life for the better or a customer informing you about the quality of your service and product. Create a story around this to trigger an emotional connection to your business with your content.

Promotion, seeding and managing your content

We often see businesses wasting their investments as they do not know what to do with their video once they receive it. Utilise multiple edits of your final video for different audiences. Post to social media, embed into the website, add to newsletters, add to your Business Profile on Google, adapt for Facebook or Google ads or even create a version to be used for WhatsApp for business. Then when all your hard work is done, measure your video performance across all channels. What impact did it have? did it work better as one edit or another? did it work better on some channels rather than others? What is the audience doing after they have watched? Finally, use this information in the planning of your next content to continually adapt and improve on what you are doing.

We hope you enjoyed these top tips for corporate video production, we are always happy to help with any project. Why not head to OUR PROCESS and download our handy CREATIVE BRIEF template to get you started.

Improve your YouTube content with data create amazing video

Want amazing video content? Here is some advice on how to improve your YouTube channel with data to create more engaging and amazing video  With the endless choices that consumers now have to watch amazing video content, you need to give your viewer, personally...

Our sustainable business climate commitment

SMEs across the globe are committing to halve their emissions by 2030 and achieve net-zero by 2050 and to operate in a more sustainable way. Compass Video have pledged, agreed and signed up to the SME Climate Commitment In keeping with our climate commitment and...

A new name for Google My Business – Google Business Profile

The new name for Google My Business – Google Business Profile Why has Google changed the name? To coincide with changes they are making. For example, how you find and edit your Business Profile is changing, and the Google My Business App is going. This is a move...

How to become a thought leader with video

The importance of thought leadership Setting the goal to become a “thought leader” is a real challenge. True thought leaders use their expertise to show a perspective of their industry through education, guidance and insights. They then go on to inspire, lead and...

Compass Video deliver a training presentation at BFN live

Compass Video will deliver a smartphone filmmaking training presentation talk at BFN networking event We often get asked to deliver training presentation talks at events and networking groups to deliver informative, industry-related training presentations. We offer to...

Top Video / Photo / Image size for posting on social media?

Posting video, image or photo content on social media can be a daunting process. There's so much talk these days about analytics and the 'reach' of each post that sometimes it can seem like an overwhelming venture. But it is important to remember the basics as well....

The Best Video & Animation Production Company in Somerset

Compass Video are incredibly grateful to have been recognised by the SME News - UK Enterprise Awards. We are proud to announce that we have been awarded the title of 'Best Video & Animation Production Company - Somerset'. SME News "is a quarterly digital...

Our top feature films made with a Smartphone list

Here at Compass, we talk a lot about the power of the modern smart phone when it comes to filming. Whether it’s helping you advertise your products, search for new staff or keeping them up-to-date with news, smart phones put the power in your hands. But it’s not only...

Here is our Top Christmas Adverts of 2021 list

December means one thing ... Top Christmas Adverts 2021! Heart-warming, festive and occasionally memorable, here are our Top 3 Christmas adverts for 2021.3) Barbour | Paddington, Please Look After This Bear This is the very first time that Paddington's original...

We are officially an award-winning production company

Compass Video have another production award win from Corporate Vision Magazine for the second year running! Corporate Vision Magazine has announced the winners of the 2021 Global Business Awards and Compass Video have received another production award win for Most...