Do you receive questions about your product even though you have a FAQ section on your website?
Are people finding it difficult to understand your product?
Do you want a perfect sales tool that is pitch perfect every time?
You need an EXPLAINER VIDEO or ANIMATION
But what exactly is an explainer video, and why might you want one?
An explainer video or animation is a short video (usually under 3 minutes) that explains a company’s product or service. They have multiple uses and can be adapted to serve a variety of delivery platforms and audiences.
They can explain your software solution, explainer videos demonstrate your product and they can even engage your staff through your internal communications.
To help with your thought process you could create your next explainer video in one of the following ways;
Live Action – real people appear in the video, talking to camera or each other. These work well for companies with a physical product, or a people-orientated service (such as a restaurant).
Animated – these are probably the most popular type of explainer video. They work well for service-based businesses, or where the product is intangible, such as a piece of software. These videos are easy to update if changes are needed in the future.
Whiteboard animation – these are the videos that look like they are being hand drawn on a whiteboard, and are the cheapest of all the explainer videos to make, which makes them very popular.
You can create your explainer video with a voice over or subtitles or both and we can help you through the process.
A finally some facts to show how a video will make a meaningful difference to your business;
93% of marketers who use video say that it’s an important part of their marketing strategy — an increase from 92% in 2020, making this the highest percentage of any year since 2015.
87% of video marketers reported that video gives them a positive ROI
84% of video marketers say video has been effective for generating leads
91% of marketers feel the pandemic has made video more important for brands.
An overwhelming majority of people (94%) report watching explainer videos to learn more about a product, with 84% being swayed to make a purchase.
[SOURCE -> State of video marketing report]