A new year a new dawn as they say. With the chilliness and missliness (no it’s not a word) hanging around like a bad smell, we thought we would look ahead and find out what business books we should be reading this year. The reason for this sudden interest in the written word is because we are now booked to talk at so many events in 2018 that we need to ensure we back up our talks with research and fact. Not that we didn’t do this before of course.

Talk to almost any business coach or advisor and they will all give you the same tip. Read more business books. Now as entrepreneurs you don’t necessarily have all the time in the world, so selecting the books that will give you most reward is vital. Our choices this year are geared towards our chosen subject of Storytelling and as such we have chosen the following:

The Storyteller’s Secret by Carmine Gallo 

The author unravels the secret behind some of the great Ted Talks of the last decade and some of the most famous business successes of recent times. Including Elon Musk, Moulala Yousafzai (my personal favourite) and John Lassiter and Pixar.

Start With Why by Simon Sinek

To tell the truth, we bought this book because the author gave one of the most popular Ted Talks ever. Having watched his talk on Youtube we couldn’t resist finding out more. The journey led us to this book to understand “Why” we do business instead of selling “What” we do.

Leaders Eat Last by Simon Sinek

In all honesty, this book came with the above as part of a deal so why should we resist. We love Simon Sinek’s work and look forward to putting into action in our own business. Using the US Marines as the prime example of why some teams pull together and others just fall apart.

Contagious by Jonah Berger

We all want to make our next campaign go viral and yet there are no hard and fast rules as to why. Well, there weren’t until now, the author tries to show us how various successes have worked in the past and what made them run so well. Including interesting takes on how the Movember movement got the public to take something private and make it public, just like Lance Armstrong’s wristbands. Before you plan your next product then have a read of this first and it may give you some ideas of where to start.

We will, of course, endeavour to read many more than this but its enough to wet the appetite for now and if you want to borrow one then let us know. We are more than happy to share our growing library with you,


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